Mixwell wanted to make waves with the belief that the world is a better place when we all mix well. We agreed, but the chance of an advertising campaign actually convincing people to get along was slim.

Instead of trying to teach bigoted conspiracy theorists to see reason, we took a slightly different approach…

Three months later the brand literally sold out of product and some award shows chimed in:

Wins:
• D&AD Wood Pencil, Social Commercials over 30 Secs
• Clio Awards Silver, for Out of Home - Billboard
• Clio Awards Bronze, Out of Home - Print & Out of Home Craft, and Copywriting
• Shorty Awards Gold, LGBTQ Community Engagement
• OBIE Awards Silver, Copywriting
• OBIE Awards Bronze, Copywriting Craft

Shortlists:
The One Show, Online Films & Video
The One Show, Fusion Pencil
The Drum, Best Inclusive Campaign
Clio Awards, Film and Film Craft
Campaign Power of Purpose Awards, Diversity and Inclusion