In 2020, NYU Langone Health needed a few PSD templates they could use for banner ads and digital subway postings. Naturally, we took this opportunity to refresh the brand’s entire digital design system. It started as a joke in the briefing, but after doing some market research and looking at their existing assets, I realized the brand could be expressing itself in a much more compelling way.

Our work tripled the brand’s past conversion rate and reduced the average cost-per-click by almost 80%. After three months we were asked to take over as NYULH’s Agency of Record.